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The Elusive Fan: Reinventing Sports in a Crowded Marketplace

The Elusive Fan: Reinventing Sports in a Crowded MarketplaceAuthors: Irving Rein, Philip Kotler, Ben Shields
Publisher: McGraw-Hill
Category: Book

Sales Rank: 161399

Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: 1
Pages: 300
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 6.8 x 1.1

ISBN: 0071454098
EAN: 9780071454094
ASIN: 0071454098

Publication Date: June 23, 2006
 
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