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Socialnomics: How Social Media Transforms the Way We Live and Do Business |  | Author: Erik Qualman
Publisher: Wiley
Category: Book
List Price: $24.95
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Rating:  85 reviews
Sales Rank: 6240
Media: Hardcover
Edition: 1
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 8.9 x 5.9 x 1.1
ISBN: 0470477237
Dewey Decimal Number: 330.9
EAN: 9780470477236
ASIN: 0470477237
Publication Date: August 24, 2009
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Showing reviews 1-5 of 85
 Book Review Socialnomics: by Erik Qualman July 29, 2010
JayzFlightpath
"It's all about the economy, stupid. No, it's all about a people-driven economy, stupid." This statement is incredibly powerful and was the opening and closing statement of Eric Qualman's book, Socialnomics. In it, Qualman explores how we, the consumers, are finally given the power we deserve to expose the best companies from the worst. No longer can these corporate giants hide behind closed doors as we have to put up with bad service, products, and experiences. Our voice is heard through the crowd, and they know it, as we are now influencers, brand ambassadors and ultimately their bread and butter. Companies now have the responsibility to share ownership of their brands with their consumers, or be left with bad reputations that will ultimately close their business.
Socialnomics is a walkthrough of the last 10 years or so, which is respectively the entire social media age. If Gary Vaynerchuk's book, Crush It is the intro to social, then Socialnomics is the text book for the advanced social guru. There are so many examples from the copyright infringement episode of the music industry to the adoption of widespread internet TV. Traditional advertising will be phased out into incentives on social channels. I have experienced this phasing with the news as I no longer look for it, it comes to me. Many of the concepts explained in this book I have been stressing since the start of my own journey through this ever changing, dynamic social environment.
I highly recommend reading this book as it has been an eye-opener into the complexities of the Social Media space. It will give you a clearer understanding of how and why we should be embracing the social space and what's to come. In chapter 5, Qualman talks about how the social influence of your friends directly impacts the decisions you make as a consumer. This illustrates that you are more influenced by friends through social mediums than by how Google ranks brands and products in search results. Word of mouth grows to World of Mouth and creates a collective intelligence that will benefit mankind--and marketers--for years to come.
 Great intro to social business and a few tidbits for the experienced July 29, 2010
ShoelessJoe
1 out of 2 found this review helpful
Overall the book was an enjoyable read and had a few good takeaways. Nothing earth shattering in their individual parts but a great resource for facts and examples for the social new comer.
The New New Social Media July 28, 2010
Alex Tang (Malaysia)
1 out of 1 found this review helpful
Erik Qualman is Global Vice President of Online Marketing for EF Education with extensive experience in e-marketing, e-business, search engines, and maximising the impact of the social media. Social media includes social networking sites such as Facebook and Myspace, twittering, blogs and the internet. Qualman wakens the world to a new reality. As he writes, "the world as it was, no longer is"(p.14). This cryptic remark is the key construct of his book as he tries to show how social media has changed the way people connects, communicates, interacts, and changes their perception of reality.
Qualman confirms what most of us are aware-that social media is changing the very fabric of our society. His chapter on how Obama became president is illuminative. The data mining of people's use of search engine may predict future social trends is interesting. The little known fact that Pepsi, by using Yahoo's search engine data, was able to predict Britney Spears' popularity a few months in advance and are able to sign her up for their commercial is telling. Unfortunately this did not able to save her from the dangers of becoming a celebrity.
Social media especially micro-blogging such as twitter and texting, argues Qualman, actually makes people better because whatever they have sent into the internet will remains as a permanent record. While the records are permanent, it is debatable whether most people actually care about that-except maybe politicians and CEOs. People will continue to spin a more than perfect image of themselves online.
It is hard to prove that the economic influence of the social media is as powerful as Qualman suggests. People who are active in social media, called soialmedioraties, still remains a small segment of the demography which may not be identical to the demography that has the purchasing power. Nevertheless, it is worthwhile studying the trend especially since Facebook membership has reached half a million people. Still only a small fraction of this many people are active. Most will have an account with which they access for an occasional update.
In a people-driven economy, social media has potential for an increasing role. However as most of the people of less developed countries do not have internet access to this social media, one does wonders how this will translate to the rest of the world.
Socialnomics by Erik Qualman - highly recommended July 15, 2010
Timeea Vinerean (Transylvania)
1 out of 1 found this review helpful
Still wondering whether social media is or not your cup of tea? Are we undergoing a major socioeconomic shift or is it just the heat of the moment? Erik Qualman, a respected social media guru, discusses these paradigms, shifts, along with many others in the pages of his fascinating book "Socialnomics: How Social Media has changed the way we live and do business" released from Wiley Publishing in August 2009. Just as the author mentions, "Socialnomics" does not need to be read from start to finish like a sultry novel, nor should it be. Rather, it provides useful insight into changes in macro trends, behaviors, and constructs as a result of social media. Just like social media itself, the book is written in sporadically digestible sound bites.
To begin with, I warmly recommend Qualman's book not only for business people, but also for students, professors, teenagers, parents, because all of us have a personal or professional stake when it comes to social media. Social media is an extension of our real life, it is here to stay, so let's try to figure it out and adapt.
What do I love about "Socialnomics"? Well, for one, the research-based look at the impact of social media, fresh statistics and the multitude of case studies from across the globe &proof points that provide a good general indication of the value of social media. Of course, social media stats change with lightening speed from month to month, so updates and augmentations to this book can be found at [...]
"Socialnomics" is structured into eight interesting chapters. At the end of each chapter there is a summary page which highlights the key points in that chapter. While reading the book, I often found myself nodding at author's points, smiling when recognizing real-life parallels. You might think that all these case studies and content rich pages will finally bore you. On the contrary! I adored the funny, sometimes ironic tone of the author. Particular quotes and examples will make you laugh for sure. Some of the readers have complaint about unverifiable claims or missing numbers to support the author's statements. We all have the right to express an opinion, don't we? As I see it, some "specialists" don't make the difference between an opinion, a fact, a theory and a hypothesis. Despite what other think, Erik Qualman is qualified to express an expert opinion. Qualman helped grow the online marketing and eBusiness functions of EF Education - the world's largest private educator, Cadillac & Pontiac, AT&T, Yahoo, EarthLink, Travelzoo and I find it fantastic that successful leaders find the time to share their thoughts and experience with people who look up to them as models.
Even if some of the reviewers consider the case studies miniscule or superficial anecdotes, I can assure you that they are not! For instance, the "Dell Hell" case is a great, classical example of a company that faced the social media firestorm. On one hand, Qualman presents many interesting, strong case studies (Google, Stride - Cadbury, TripAdvisor, Coca-Cola, presidential elections etc) from various business fields, on the other hand unsophisticated examples have their own important role: there aren't only scholars and professional business people reading this book, so simple examples or anecdotes are a great way of talking the same language of simple, not very Internet/Business savvy people. You will enjoy reading this book, even if you are a social media newbie.
Why is there social media? Why has it gotten so big? Do we really need social media? Which are the advantages, disadvantages? Read "Socialnomics" and you will find the right answers. You don't have to blindly trust the author, simply draw your own conclusions. Erik Qualman makes a great job on presenting both the good and bad apples of social media, of course, by emphasizing the positive nature of this fascinating phenomenon. I find this approach more constructive, because it points out how social media can really improve our live and business, as long as we don't abuse or misinterpret this complex, global phenomenon. Social media is not a waste of time and we should learn how to use and embrace it before it squashes us.
All in all, more than any other book, "Socialnomics" expresses clearly the vision that social media is becoming the key to successful business models. It presents an insightful analysis of the impact of social media on various industries and organizations and how it changed forever the way we live and do business. Qualman's book will help you understand this emerging behavior and the massive socioeconomic shift, it will greatly reward the reader. Let yourself be inspired by the wonderful world of Socialnomics!
If you're a "social media guru" stop here. If you don't know what that means - read on July 13, 2010
AJ Fisher (Melbourne, Australia)
If you have anything active to do with social media right now then you know, at least in principle, pretty much everything Erik Qualman has got to say - you're already converted to the "why" of social media.
Where this book is great though is in presenting a huge variety of case studies and examples of people doing really well and not very well within the social media space. So even if you are one of the converted it still has lots going for it.
If however you, or one of your clients, thinks twitter is just people posting messages about getting coffee or watching tv shows and facebook is just a means of people posting silly pictures of their weekend antics then this book will be extremely valuable as it makes the case for how businesses and individuals need to embrace the way the social web works and will provide invaluable insight into how other businesses are moving into this space with huge effects.
Showing reviews 1-5 of 85
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