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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience |  | Author: Carmine Gallo
Publisher: McGraw-Hill
Category: Book
List Price: $21.95
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Rating:  55 reviews
Sales Rank: 2035
Media: Hardcover
Edition: 1
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 8.3 x 5.8 x 1
ISBN: 0071636080
Dewey Decimal Number: 658.452
EAN: 9780071636087
ASIN: 0071636080
Publication Date: September 11, 2009
Availability: Usually ships in 1-2 business days
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Product Description
“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. “No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
--Rob Enderle, The Enderle Group “Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
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| Customer Reviews:
Showing reviews 1-5 of 55
 Presentations as Theater: A Whole New Viewpoint! June 25, 2010
Pamela Ziemann (Bellevue, WA USA)
Being a lover of theater, I welcome Carmaine Gollo's book with open arms. Instead of chapters, he uses scenes. Instead of bullet points, he shares how to use interesting, simple visuals.
John Sculley says, "Marketing is really theater. It's like staging a performance."
This quote in Scene 1 is worth the price of the book. If we could look at presenting our ideas as theater instead of selling and manipulating, just imagine how much fun we'd have! The first part of the book speaks to the importance of having a sense of purpose, an antagonist (a common villain the audience can turn against) then a conquering hero. If you're looking to inspire change in your audience, this is a good way to set the stage.
There are examples throughout the book of Steve Jobs actual speeches and how he incorporates the idea of theater. At the end of each scene, you'll find director's notes to help you incorporate the ideas into your own presentation.
Act 3 is about refining and rehearsing your presentation. If you've ever seen Steve Jobs speak, chances are you feel his ease and natural way of communicating. Gallo shares his research where he finds that Steve Job's team spends hundreds of hours on a five-minute demo. (Hundreds!)
You'll read about the use of metaphors like when Steve Jobs says, "What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds"
This book will help you craft a message that clearly expresses it in an unforgettable way. Enjoy!
 Useful tips, but not applicable to everyone June 24, 2010
Jason M. Asbell (West Melbourne, Florida USA)
All of the useful tips in the book can be distilled into a single theme: preparation. The amount of preparation the suggestions call for isn't always an option in fast-paced environments. This book is a must-read for entrepreneurs who have to "sell" to investors, and definitely has useful suggestions, but there aren't any silver bullets.
Book would have been much more impactful if purged of the references to Al Gore's environmental agenda - anyone who disagrees with that divisive topic could find those parts of the book to be credibility-damaging distractions away from the helpful messages.
If you want a great book on presentational skills, you can't do better than this one! June 14, 2010
And Then Some Publishing LLC
1 out of 1 found this review helpful
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
Book Review by Richard L. Weaver II, Ph.D.
This Just as television stations admit their affiliation prior to any review or evaluation they make of a show or product that is produced by their parent company, I have to confess that I am a McGraw-Hill author, and this is a McGraw-Hill product; however, I did not know that until I opened the book to its title page. (I confess, tongue-securely-placed-in-cheek, that it will be impossible for me to give this book a fair, impartial, and totally honest review!) Am I biased by my 24-year history of working with McGraw-Hill? Yes. Am I biased by my excellent relationships established with the editors who have worked with me throughout this period of time? Yes. ----but, I am going to continue none-the-less.
Anyone who knows my background knows that I have written more than a half-dozen different college textbooks on the subject of public communication, and my most recent textbook, Communicating Effectively (McGraw-Hill, 2009) (with Saundra Hybels) is currently going into its tenth edition. Half this textbook is devoted to public speaking; it is the section I always wrote even when Hybels was alive (she died in 1999). My small (Elements of Style-like) book, Public Speaking Rules: All you need for a GREAT speech! (And Then Some Publishing, 2008), available from Amazon.com, covers all the essential information speakers need. All this to say, is it any wonder I would be interested in this book by Carmine Gallo?
If you are an experienced speaker or you have read a great deal about public speaking, you are unlikely to find anything new in this book; however, if you want to remind yourself about what it takes to be a great speaker or you just want to polish and hone your skills, then this is just the book. It is informative, specific, comprehensive, well-written, and complete with wonderful, engaging examples.
Gallo has structured her book much like one of Steve Jobs' presentations. That is, she has kept her chapters brief ("Obey the Ten-Minute Rule"--Intermission 1), includes brief summaries at the end of every chapter ("Director's Notes"), offers short segments within chapters, provides tables, bullet-pointed lists, includes numbers of additional examples ("Share the Stage"--Act II, Scene 11), injects pictures of Jobs at work, begins every chapter with a summary quotation, and furnishes additional quotations, explanations, and stories set aside by brackets (much as my "Consider This" sections in Communicating Effectively). There are a sufficient number of things going on that Gallo effectively grabs a reader's attention, and rivets it to the printed page.
Gallo writes about the passion that drove her to write this book: "The purpose of this book is to help you capture that passion [the passion that drives us] and turn it into a story so mesmerizing that people will want to help you achieve your vision" (p. xvii). She added, "Do not let your ideas die because you failed to present them in a way that sparked the imagination of your listeners. Use Jobs's techniques to reach the hearts and minds of everyone you hope to influence" (p. xvii).
If you want a great book on presentational skills, you can't do better than this one!
something is in the air June 8, 2010
J. Ozolins (Latvia)
Very good book, everyone...really everyone can take something from it to improve their presentations and make them more spectacular. It also contains detailed analysis of Steve Jobs presentations (and we know he is great in front of audience) so author unearths the secrets what makes him so special.
Presentation tips are supported by latest researches and professional advice, there is also good references to external sources so you can actually follow the book on the web.
The Rule of Three - Create the Story; Deliver the Experience; Refine and Rehearse May 30, 2010
Thomas M. Loarie (Danville, CA USA)
3 out of 3 found this review helpful
Business Week columnist and author, Carmine Gallo, with his "The Presentation Secrets of Steve Jobs; How to be Insanely Great in Front of Any Audience" has delivered an excellent book on the "how" of communicating to an audience in today's digital world. In the book, Gallo focuses solely on "the magnetic pitchman who sells his ideas with a flair that turns prospects into evangelists," Steve Jobs, Apple Founder and CEO.
Presentations have become the de facto communications tool for most professional endeavors - political, social, medical, business, and educational. Companies are started, products are launched, climate systems are saved, students are educated, and health issues are presented. Unfortunately, of "the millions of presentations delivered each day, only a small percentage are delivered well." (Nancy Duarte, Slideology)
This book - your road map to presentation success - is designed to help you deliver presentations that set you apart from ordinary presenters and insure your idea or endeavor does not fail due to poor communication. The roadmap shows how Job's:
* Crafts messages
* Presents ideas
* Generates excitement for a product or feature
* Delivers a memorable experience
* And, by doing so, creates customer evangelists
While the lessons are remarkably simple to learn, applying them is up to the reader and requires a time investment of Jobsian proportions. Jobs, you will learn, "is relentlessly focused on improvement, laboring over every slide, every demo, and every detail of a presentation"...and he rehearses and rehearses and rehearses.
Some of my personal favorites from Gallo's excellent book include:
1. The "one question that matters most to the audience"
2. Create stories not solutions
3. The "Rule of Three"
4. Aristotle's Five Point Plan to create a persuasive argument
5. Creating the experience - the slide and other supporting actors
"The Presentation Secrets of Steve Jobs" can be easily be supplemented by the over 35,000 clips of Jobs on YouTube where you can see him apply his secrets in action. This is a "must-have" book for all who communicate via presentation.
Showing reviews 1-5 of 55
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